Multichoice Nigeria on Tuesday disclosed that N5.5billion was invested within the production of the simply concluded “All Stars” version of the Big Brother Naija actuality present.
Busola Tejumola, Executive Head of Content and West Africa Channels, MultiChoice Nigeria disclosed this throughout the money Prize presentation to the winner of the All Stars present, Ilebaye Odiniya.
Ms Tejumola famous that over 2,000 people had been additionally employed to execute the present.
She stated the present generated over 1.53billion voters throughout all areas.
“This year, we have backed this commitment up with a total investment of NGN5.5billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija.
“And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.
“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.
“This year Biggieverse was opened as Big Brother invited into it your favorite All-Stars 20 game players, 4 house guests, 9 Jury members and 12 Wager Task Judges and the parrot who all together delivered a riveting show that kept us all entertained for 71 days,” she stated.
Tejumola described the Big Brother All Star as a season of affection rekindled and new friendships, settling scores, comedic moments, unbelievable showcase of expertise and a battle for dominance.
She appreciated the lead sponsor of the present, MoniePoint Microfinance Bank and the affiliate sponsor, HFM Online Trading for partnering with MultiChoice to ship a Biggieverse of pure leisure.
“Special thanks to our other sponsors: Guinness, Smirnoff Vodka, Smirnoff Ice, Pepsi, Supakomando, Aquafina, Lipton Ice Tea, Tecno Mobile, Amatem Softgel, Oraimo, Arla, Tizeti, Oriflame Cosmetics Nigeria.
“Also, Close Up Toothpaste, Knorr Seasoning, Minimie, Lush Hair, Munch It, Power Oil, Titus Sardine from Ekulo International, Hawaii Soap From Evans Industry, Waw Detergent, Travel Beta, Skechers, Innoson Motors, Nexus Appliances.
“In this 20th year of Africa Magic’s operations in Nigeria, we thank you for choosing to make magic with us.
“Thank you, our loyal viewers, for your love and support that sustains the conversations around all our productions.
“Congratulations Baye, the resident GenZ Baddie on conquering in Biggieverse and emerging the winner of the very first Big Brother Naija All-Stars Season.
“Our commitment to showcasing the best in sporting, entertainment and telling uniquely authentic indigenous stories remains unwavering,” she stated
Earlier, the winner of the All Stars present, Ilebaye who expressed her pleasure over her victory appreciated MultiChoice, her household, followers and fellow ex-housemates.
She stated she had not been in a position to sleep effectively since her victory was introduced as a result of pleasure and shock.
“I want to thank Brother, my family, sponsors, host of the show, supporters and people qho did not sleep to ensure the success of the show. I promise to make you all proud and make good use of the money,” she stated.
Also, Chinedu Okpara, Head of Product Marketing at MoniePoint described the present as an thrilling one as he expressed his pleasure over partnering with MultiChoice to execute the All Stars present.
“The show was an exciting one, lots of drama for us. We are happy to be a part of this.
“We have been able to fulfil one of our dreams of empowering dreams and we will continue to look for more opportunity like this,” he stated.
The News Agency of Nigeria experiences that Ilebaye Odiniya, winner of the All Stars version of the present had been given her cheque of 120million and the important thing to her model new SUV from Innosons Motors.
NAN
