The Tourism Business Council of South Africa (TBCSA) has embarked on a groundbreaking collaboration with the internationally acclaimed comedian, Trevor Noah, to advance the promotion of South African tourism. Through the “Best of Us” campaign, the South African-born comic will unveil a series of compelling video adverts, aiming to captivate millions of potential visitors worldwide and position South Africa as the ultimate choice for global travelers.
Unveiled on November 09, 2023, at the prestigious Leonardo Hotel in Sandton, Johannesburg, the “Best of Us” initiative primarily targets travelers from neighboring African nations, as well as key markets including Germany, the United Kingdom, and the United States of America. The initiative aspires to kindle the wanderlust of many, encouraging them to explore the diverse tourism offerings of South Africa.
Projections suggest that South Africa’s travel and tourism sector is poised to expand at a remarkable annual rate of 7.6% over the next decade. With Trevor Noah’s wide-reaching influence and deep-rooted connection to South Africa, the TBCSA is poised to leverage his global appeal, recognizing him as a quintessential export of South Africa and the perfect advocate for the tourism sector. Noah’s ability to resonate with audiences across the globe will play a pivotal role in shedding light on South Africa’s rich tapestry of cultures, exquisite cuisine, awe-inspiring adventures, and unparalleled hospitality.
Tshifhiwa Tshivhengwa, the CEO of TBCSA, remarked, “Trevor Noah is a true South African at heart. His partnership with the TBCSA will undeniably yield significant benefits for the tourism sector. As a beloved global icon, we are confident that Trevor will effectively position South Africa as the premier destination for global travelers.”
Endowed with a Soweto heritage and a career that has seen him perform on global stages while garnering affection from every corner of South Africa, Noah emerges as the ideal advocate for this partnership. His voice will echo the vibrancy of South Africa’s diverse culture, exquisite cuisine, and breathtaking adventures, affirming the unparalleled hospitality that awaits visitors.
The TBCSA is optimistic that this collaboration will serve as a catalyst for the growth of the country’s tourism sector, subsequently creating new job opportunities for South Africans. Furthermore, the council envisions the “Best of Us” campaign as an inspiration for fellow South Africans to actively participate in promoting the nation’s tourism, by sharing the captivating video adverts across various social media platforms, thereby solidifying South Africa’s status as the premier choice for global travelers.
