Nigerian music takes the global stage as Asake, Burna Boy, and Davido emerge as the most streamed male artistes on Spotify, the renowned online streaming platform. Announcing this, Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, revealed that Ayra Starr, Tiwa Savage, and Tems dominated the female category.
The recently released “2023 Wrapped” by Spotify unveils the top 10 most streamed artistes, tracks, albums, playlists, and more in Nigeria. Notably, Asake, Burna Boy, Davido, Seyi Vibez, Omah Lay, BNXN, Rema, ODUMODUBLVCK, Olamide, and Wizkid secured spots in the male category. In the female category, Ayra Starr, Tiwa Savage, Tems, Rihanna, SZA, Billie Eilish, Nicki Minaj, Doja Cat, Libianca, and Mercy Chinwo were the top contenders.
The Nigerian music scene’s dynamism and intensity were magnificently portrayed through the top 10 most streamed tracks, including “Lonely At The Top” by Asake, “Gwagwalada” by Bnxn ft Kizz Daniel & Seyi Vibez, “Feel” by Davido, “2:30” by Asake, and “Reason” by Omah Lay. The musical fervor continued with the likes of Adekunle Gold, Odumodu Blvck, and Davido dominating the airwaves.
Resonating with Okumu’s sentiments, the “2023 Wrapped” is a testament to the potency of music in bridging cultural gaps and fostering a deep connection with Nigerian traditions. Moreover, the exportation of Nigerian artistes like Rema, Burna Boy, Tems, and Wizkid signifies the global embrace of Nigerian music.
Diving deeper, the top 10 most streamed albums witnessed a judicious blend of artistry with masterpieces like “Timeless” by Davido, “Work of Art” by Asake, “Boy Alone” by Omah Lay, and “Eziziokwu” by Odumodublvck captivating the audience.
Shifting gears, the resonance of Nigerian podcasts and playlists on Spotify highlights the country’s preference for content that mirrors its unique ethos. Undoubtedly, the influence of Spotify has become a mirror to Nigeria’s evolving music landscape, corroborated by repeat acknowledgments in the list of top streamed artistes and songs over the years.
Further amplifying the Nigerian musical narrative is the extraordinary rise of Rema, whose collaboration with Selena Gomez on “Calm Down” proved to be a groundbreaking milestone in African music history.
Unveiling more triumphs in the music realm, Rema and Asake have emerged as global frontrunners, with their music transcending borders and captivating audiences in Nigeria, Ghana, Togo, and beyond. This continued ascendancy cements Afrobeats’ status as the most exported genre, igniting a wave of international acclaim for Nigerian music.
Appreciating the diversity in Nigerian music, Spotify’s recognition of Mohbad and Mercy Chinwo underscores the genre’s inclusivity and its ability to captivate audiences across diverse musical genres.
Additionally, the resurgence of 2Pac’s music dominating the throwback charts is a testament to the enduring allure of timeless classics, marking a deep-seated nostalgia for legendary artists.
Intriguingly, Nigeria’s listening habits in 2023 shed light on the burgeoning demand for local music, with a substantial surge in consumption. The fervent engagement with Nigerian female artistes underscores the industry’s ambition and the unwavering support lavished on upcoming talents.
Indulging in a bit of data, Fridays witnessed a harmonious symphony of Nigerian tunes, with Rema, Burna Boy, and Asake taking center stage as the most searched and viral artistes, and “Lonely At The Top” claiming the mantle of the most viral track.
In culmination, the 2023 Spotify Wrapped encapsulates a saga of Nigerian music unraveling on the global spotlight, enthralling enthusiasts and champions of culture alike.
NAN
