The African smartphone market has defied macroeconomic challenges and import limitations to achieve a remarkable 12% growth in the third quarter of 2023, as revealed by the latest study from Canalys, a renowned global research firm.
The report highlights that despite facing unpredictable currencies in crucial markets, a total of 17.9 million cellphones were supplied to the continent during the period under evaluation. In stark contrast, the global smartphone market experienced a 1% decline during the same timeframe.
Notably, TRANSSION, the mobile group encompassing popular brands such as Tecno, Infinix, and iTel, maintained its market leadership with a robust 48% market share and recorded a commendable 9% yearly growth. This strategic positioning and growth were particularly evident in emerging markets, with a targeted focus on price bands below US$100.
Meanwhile, despite a 13% sales decline in its mid-to-high-end handsets, Samsung retained its position in second place with a 26% market share.
These insights underscore the resilience and dynamism of Africa’s smartphone market, painting a promising picture for future advancements and opportunities within the continent’s tech landscape.
