Nigeria’s NIPC Chief Urges Media Collaboration to Attract Investors

Aisha Rimi, the newly appointed executive secretary and CEO of the Nigeria Investment Promotion Commission (NIPC), has emphasized the significance of media partnership in promoting investments in the country. Speaking at the 2023 NIPC Media Meet and Greet event in Abuja, she urged media practitioners to showcase positive narratives that would appeal to potential investors.

In her address, Ms. Rimi stressed the need for the media to highlight positive stories about Nigeria. She advocated for solidarity among media professionals and emphasized the importance of portraying the country in a favorable light to attract investment. Drawing a comparison with other nations, she underscored the impact of media portrayal on investment inflow.

Furthermore, Ms. Rimi expressed her eagerness to collaborate with the Nigerian media, recognizing their pivotal role as the fourth estate of the realm. She affirmed that the commission is committed to providing the public with essential information, acknowledging the media as vital partners in the pursuit of the commission’s objectives.

Highlighting the economic benefits of successful investments, Ms. Rimi emphasized the role of investment in job creation and economic diversification. She also emphasized the commission’s alignment with President Bola Ahmed Tinubu’s agenda, signaling a focused approach to achieving national economic goals.

Conclusively, the NIPC chief underscored the collective responsibility of every citizen in contributing to Nigeria’s success, spotlighting the integral role of individuals in achieving the nation’s economic aspirations.