- Apple’s Vision Pro virtual reality headset is available for purchase at all U.S. Apple Store locations and the online U.S. Apple Store.
- The launch follows Apple’s fiscal first-quarter results exceeding revenue and earnings estimates.
- Apple CEO Tim Cook defended the pricing of the Vision Pro, starting at $3,500, emphasizing its value and innovation.
The first customer walks out of the Apple Store with his purchase of the Vision Pro headset in New York on February 2, 2024.
Angela Weiss | Afp | Getty Images
Apple’s Vision Pro virtual reality headset has officially launched in the U.S., with preorders now being fulfilled for customers.
Apple CEO Tim Cook appeared at the flagship Fifth Avenue store in New York City to mark the headset’s release. He justified its high price as reflective of cutting-edge technology and emphasized the option for buyers to finance the purchase.
Apple CEO Tim Cook arrives for the release of the Vision Pro headset at the Apple Store in New York City on February 2, 2024.
Angela Weiss | AFP | Getty Images
Cook noted that the Vision Pro is gaining traction as an enterprise product, with several major companies already utilizing it as a platform for customers and workers.
Cook affirmed that Apple aims to cater to both consumer and enterprise markets, citing the headset’s versatility with over 600 specialized apps and games designed for a unique “spatial computing” experience.
People line up outside the New York Apple Store on February 2, 2024, as the Vision Pro headset is released in US Apple stores. The Vision Pro, the tech giant’s $3,499 headset, is its first major release since the Apple Watch nine years ago.
Angela Weiss | AFP | Getty Images
Following Apple’s fiscal first-quarter results, the company’s wearables business, including the Vision Pro, has exceeded expectations, indicating a positive market reception.