Häagen-Dazs Honors Co-Founder Rose Mattus and Celebrates International Women’s Day with The Rose Project
LONDON, March 6, 2024 /PRNewswire/ — Häagen-Dazs, in a heartfelt tribute to its co-founder Rose Mattus and in celebration of International Women’s Day, proudly unveiled the exceptional winners of The Rose Project, Class of 2023. This global initiative, dedicated to recognizing the remarkable achievements of unsung women trailblazers, has announced its commitment to continue for a second year, inviting nominations for the Class of 2024 until July 31, 2024.
Empowering Women Across the Globe
Aurélie Lory, Global Managing Director of Häagen-Dazs Shops and a judge for The Rose Project, emphasized the brand’s unwavering dedication to empowering women at all levels, in alignment with the legacy of its female co-founder. “As a brand co-founded by a woman, Häagen-Dazs is steadfast in its support and empowerment of women,” Lory affirmed. Beyond the awards, the brand has pledged support to women-centric charities across Asia and Europe, including The Prince’s Trust Change a Girl’s Life program in the UK, The Awakening Foundation in Taiwan, and BAIF in India.
Celebrations and Support for Women’s Charities
The upcoming International Women’s Day on March 8, 2024, will not only showcase the inaugural five winners of The Rose Project but will also feature free scoop giveaways at Häagen-Dazs Shops worldwide, continuing the tradition from the previous year. Moreover, special promotions for the “Founder’s Favourite” Vanilla ice cream will be available at select shops. Through exclusive Rose Project products and Shop sales, Häagen-Dazs aims to significantly enhance its support for vital women-centric charities.
Inspiring Future Generations
The Rose Project serves as a beacon of inspiration for women globally, recognizing their accomplishments and providing a platform for future generations. With nominations now open for the Class of 2024, Häagen-Dazs encourages individuals to share their stories or nominate deserving unsung women. This initiative, coupled with the brand’s commitment to women-centric causes, underscores Häagen-Dazs’s dedication to empowering women on a global scale.
As The Rose Project embarks on its second year, the enduring legacy of Rose Mattus and the continued efforts of Häagen-Dazs exemplify the importance of acknowledging and supporting women’s contributions across all sectors of society. This initiative not only celebrates achievements but also fosters a community where women’s endeavors are recognized and championed, paving the way for a more inclusive and empowered future.
For more information and to nominate a deserving woman for The Rose Project Class of 2024, visit Häagen-Dazs’s official website. Let us join hands in honoring and empowering women worldwide.
