Drake doesn’t pull punches in his fiery comeback to Kendrick Lamar’s diss track, unleashing “Family Matters” with full force. With shots fired left and right, Drake creates a murder scene in the music video, urging fans to witness his response on YouTube.
The “Family Matters” music video, set against Toronto’s backdrop, features three beat switches. From a GKMC van towed around the city to a metaphorical hearse scene, Drake sets the stage for his retaliation. Finally appearing in Toronto’s New Ho King restaurant, he takes control of the narrative, showcasing Pharrell’s coveted pieces and the $1 million USD bejeweled ring once worn by Tupac.
In the seven-minute video, Drake targets Kendrick Lamar as the primary recipient of his blows, mocking his rap style and personal life, including his marriage and fatherhood. Amidst jabs at The Weeknd, Rick Ross, and A$AP Rocky, Drake consistently redirects the focus to Kendrick, even accusing him of domestic violence.
“Family Matters” marks Drake’s third diss track aimed at Kendrick, following “Push Ups” and “Taylor Made Freestyle.” Witness the intense retaliation in the full music video above.
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