Dettol, Nigeria’s leading hygiene brand, has concluded a series of exciting pop-up events at football pitches across Lagos, showcasing grassroots talent and promoting community health and hygiene through its category product, Dettol Cool.
The highlight of the events was a surprise appearance by Dettol Cool brand ambassador and professional footballer Taiwo Awoniyi, who thrilled participants and spectators alike with his energetic presence.
The three-event series kicked off on June 16, 2024, at Gbagada, followed by matches at National Stadium, Surulere on June 23, and African Church Field, Ogba, on June 27.
Each event featured intense competition, with local teams battling it out for a N200,000 cash prize at the respective football pitches.
Three teams emerged victorious across the pop-up events: Crespo FC won in Gbagada, Box2Box FC in Surulere, and Oriental Strikers FC in Ogba.
Dettol Cool brand ambassador Taiwo Awoniyi, who presented the prize to the winning team at Gbagada, emphasized the importance of initiatives like these in nurturing young talents and providing them with opportunities to shine.
“As someone who started from similar beginnings, I understand the significance of these platforms in shaping a football career,” he said. “I’m proud to be associated with Dettol Cool’s commitment to promoting health and hygiene through sports.”
Nonye Opara, Senior Brand Manager at Dettol Nigeria, highlighted the brand’s commitment to holistic well-being, stating, “By leveraging the universal appeal of football, we’ve created a dynamic platform that not only showcases local talent, but also reinforces our commitment to health and hygiene.”.
“This initiative embodies Dettol Cool’s core ethos of protection and freshness, seamlessly integrating our brand values with the passion and energy of grassroots sports,” she added.
The Dettol Cool football pop-up series exemplifies the brand’s dedication to hygiene education and community engagement. By combining the excitement of football with its cooling and germ-protection properties, Dettol Cool reinforces its position as a brand that supports physical health and athletic performance.
This initiative marks a significant milestone in Dettol Cool’s ongoing efforts to support local talent through sports, further cementing its role as a catalyst for positive hygiene change in Nigerian communities.
