Realme’s 2024 Plans: Focus on Young Users, AI Integration, and Global Expansion
2024 has been an action-packed year for Realme, with multiple launches under its belt. The latest addition to the company’s numbered flagship portfolio is the 13 Pro series, which boasts several firsts, including the world’s first TUV Rheinland High-Resolution Camera Certification and an exclusive partnership with Sony for the LYT-701 OIS Camera. To discuss the latest 13 Pro series launch, 2024 plans, and the future of smartphones, Realme’s Founder and CEO, Sky Li, sat down with Gadgets 360 for an exclusive interaction.
2024 Plans: Focus on Young Users and Global Expansion
Realme’s plan for 2024 is to continue its focus on young users and provide unique consumer experiences that meet the dynamic needs of the youthful demographic. The brand aims to increase sales by 10 percent in India this year and penetrate 100 new markets globally within the next five years. Realme also plans to sell 10 million smartphones in 2024, with 7-8 million of those being 5G-enabled and sold through offline channels.
AI: The Future of Smartphones
Realme believes that AI is the future of smartphones and is committed to popularizing it by integrating it into its devices. The brand’s strategy for AI integration is two-pronged, utilizing collaborations with leading chipset manufacturers like Qualcomm and MediaTek to boost performance and efficiency, as well as partnering with Sony for its sensor technology to provide unparalleled photography experiences.
New 13 Pro Series: A Focus on Imaging and Design
The new 13 Pro series boasts a dual Sony main camera system, including the industry-first Sony LYT-701 alongside claimed AI photography architecture, Hyperimage+ camera system. The design of the Realme 13 Pro+ takes inspiration from Monet’s depictions of nature and beauty, featuring a 6.7-inch full-HD+ AMOLED display with a 120Hz refresh rate.
Realme’s Approach to Flagship Smartphones
Realme’s strategy for its flagship smartphone range is built on three core pillars: popularizing large memory, upgrading quality, and implementing its AI+UI popularizer strategy. The brand aims to future-proof its phones by integrating AI across three major innovation areas: AI imaging, AI efficiency, and AI personalization.
Realme’s Growth in India
India has been a crucial market for Realme, with the brand reaching a total of 8 million offline sales in 2023. Realme made its way into the top 5 brands in India with 17.4 million sales in 2023 and crossed a milestone of 100 million shipments in India within just five years of its inception.
Exclusive Partnerships for Design
Realme has been partnering with other brands to design its devices, a unique approach in the competition. The latest phone’s frosted glass material, made with a unique flash gold method, reproduces Monet’s brushstrokes using millions of shimmering particles. The Realme 13 Pro series takes influence from Claude Monet’s classic “Grainstack” and “Water Lilies” series, with the brand utilizing advanced crafting techniques to bring Monet’s artistic vision to life in its devices.
In conclusion, Realme’s 2024 plans focus on young users, AI integration, and global expansion, with the brand aiming to continue its momentum in the coming years. With its innovative approach to design and technology, Realme is poised to make a significant impact in the smartphone industry.
