TikTok’s Food Trends: A Shift Away from Stunt Food
TikTok, the popular social media platform, has become a hub for food enthusiasts to share their culinary creations and connect with like-minded individuals. As we reach the halfway point of 2024, it’s clear that the platform has seen a significant shift away from stunt food, a type of content that often featured bizarre and not-necessarily-tasty concoctions. Instead, users are gravitating towards genuine cooking and exciting recipes.
One of the most notable trends of 2024 is the rise of cottage cheese. TikTok is filled with recipes for cottage cheese toast, bowls, and even protein cookie dough. The high-protein, relatively low-calorie, and tasty food has captured the imagination of users, who are embracing it as a healthy and filling ingredient.
Another trend that has gained popularity is raw carrot salad. Recipes for the salad have racked up millions of views on TikTok, with users showcasing their own creative takes on the dish. The salad typically involves thin-sliced carrot ribbons, some acid, soy sauce, and great seasoning, resulting in lightly pickled carrots that are absolutely delicious.
Chipotle portions have also become a hot topic on TikTok, with users filming workers to try and get bigger portions or catch them skimping. While the trend may be annoying, it’s undeniable that it’s been a noticeable trend on the platform this year.
Lastly, chamoy pickles have become super popular on TikTok. The neon-red pickles are made by adding chamoy, a bright Mexican condiment, to pickles. Some users take it a step further by stuffing the pickles with snacks like Flamin’ Hot Cheetos and wrapping them in Fruit Roll-Ups. While the trend may sound gross, it makes for compelling TikTok content.
While stunt food still exists on TikTok, the platform remains a great place for discovering new food trends. As we move forward into the second half of the year, it’s likely that we’ll see even more exciting developments in the world of food on TikTok.
