Navigating the Chaos of Social Media Apps in 2024
The digital landscape has become increasingly overwhelming, with dozens of new social media apps emerging each year. Developers claim that the answer to the troubles of social media lies in the creation of more platforms. But what happens when these apps gain popularity? Are they successful, or do they fall flat like Clubhouse did after its initial hype?
AirChat, a new audio-first platform, is attempting to fill the void left by Clubhouse. This app allows users to send voice notes to their followers, which are then transcribed by AI. With its unique approach, AirChat is one of the only social media platforms launched this year.
Another app gaining traction is Cara, an anti-AI site described as a social media and portfolio platform for artists. Despite launching in early 2023, Cara has only recently gained popularity, with nearly a million users. Its focus on artistic expression and portfolio-building sets it apart from other social media platforms.
Lapse, an invite-only disposable camera app, has also gained steam this year. Users take photos, which are then developed with a grainy analog filter. The app’s unique concept has drawn comparisons to Dispo, a former invite-only disposable camera social media app launched by David Dobrik.
Threads, Instagram’s response to Twitter’s demise, has been one of the most successful social media platforms of 2024 so far. With over 100 million downloads, Threads has become a popular platform despite being launched late last year.
Lastly, Supernova, a social media platform for positivity, has been gaining attention. This ethical alternative to social media giants like Instagram and Facebook aims to promote positivity by donating 60% of its advertising revenue to global charities and ensuring 100% human moderation.
As we navigate the ever-changing landscape of social media, these new apps offer a glimmer of hope for a more ethical and engaging online experience.