Usher and LL Cool J Among Honorees at 2024 BMAC Gala

The Black Music Action Coalition (BMAC) has announced the list of honorees for its 2024 gala, set to take place on September 19 at the Beverly Hilton in Los Angeles. The event will celebrate individuals and organizations that have made a positive impact on society.

Usher and LL Cool J are among the five honorees, with Usher set to receive the Quincy Jones Humanitarian Award and LL Cool J receiving the Clarence Avant Trailblazer Award. In a statement, Usher expressed his gratitude for the recognition, saying, "To be receiving this award from an organization that is making such big moves for racial equity and justice within the music industry is an honor."

Ivy McGregor, executive director of BeyGOOD, will receive the BMAC Change Agent Award, while Live Nation will be given the BMAC 365 Award and BET Media Group will be recognized with the BMAC Social Impact Award.

Willie "Prophet" Stiggers, BMAC’s Co-Founder, President and CEO, spoke on the upcoming gala, saying, "We’re thrilled to celebrate this year’s honorees who have utilized their talents, platforms and resources to create a positive and meaningful impact in social and racial justice globally."

The BMAC annual gala celebrates individuals and organizations that are helping to fuel the organization’s mission of furthering racial equity and economic justice. Since launching in 2020, BMAC has consistently set forth to create systemic change within communities, driving towards policy change that uplifts generations through initiatives such as mentorship programs and supporting the next generation of Black creatives.

This year’s Gala will also feature BMAC’s inaugural auction in conjunction with Julien’s Auctions, the premiere celebrity auction house. James Beard Award nominee Chef Deborah VanTrece of VanTrece Hospitality Group will be curating the menu for the affair.

The BMAC Gala comes at a pivotal time for the entertainment industry and the country, with Stiggers emphasizing the importance of recognizing incredible accomplishments and uniting the industry to use their collective voice in inspiring imperative change.