TikTok Unveils ‘Spotlight’ Feature to Help Entertainment Studios Convert Social Media Hype into Ticket Sales
TikTok has announced a new feature called TikTok Spotlight, aimed at helping entertainment studios turn social media hype into streaming numbers and ticket sales. The tool identifies brand-friendly TikTok videos and adds a link to a landing page featuring information about the movie or TV show, including the plot, cast, and creator content.
With TikTok Spotlight, fans can now discover more about their favorite TV shows and movies right within the app, turning organic fandom into marketing material. This feature is a natural extension of the platform’s recent partnerships with Warner Bros. Discovery and Eventbrite. In the past, TikTok partnered with Ticketmaster in 2022, aiming to keep users engaged within the app for as long as possible.
TikTok Spotlight provides valuable insights to studios by analyzing their fandoms, enabling them to understand what fans want and how to effectively engage with them. This new feature further solidifies TikTok’s presence in the ticketing market, allowing users to purchase movie tickets directly within the app.
For fans, TikTok Spotlight offers a seamless experience, eliminating the need to leave the app to access information about their favorite shows or movies. By providing everything they need to stay engaged, TikTok is perfecting its "scroll-and-go" approach, where users can browse through information while scrolling through their feeds, even when watching a show.
