White Sox Cut Season-Ticket Prices Amid Historic Losing Streak
The Chicago White Sox are on pace for one of the worst seasons in modern MLB history, and they’re taking a drastic measure to try and turn things around. The beleaguered club announced Wednesday that it will cut season-ticket prices for the 2025 campaign by an average of 10%, according to the Associated Press.
“We understand where all the ticket prices are — whether it’s season-ticket prices, secondary market,” said Brooks Boyer, the team’s senior vice president and chief revenue and marketing officer. “After looking at that, understanding where we are organizationally, we thought it was important that it’s something that we do for our season-ticket holders who have been very loyal to us.”
The White Sox are on pace to finish with a record of 39-123, which would break the 1962 New York Mets’ record for the most losses in MLB history. The team has been mired in a historic losing streak, including a record-tying 21-game losing streak earlier this season. They also fired manager Pedro Grifol amid a historically awful season.
The team’s struggles have been well-documented, with a 29-93 record and a winning percentage of.238. That’s not just the worst record in MLB, but also the worst winning percentage the league has seen in more than a century. Only the 1916 Philadelphia Athletics, with a 36-117 record (.235), have posted a worse winning percentage than Chicago in the modern era.
The White Sox are likely to be worse down the stretch after selling at the trade deadline, and there’s little reason to expect the 2025 season to be much better, barring a transformative offseason. The team is hoping the price cut will help spur demand and attract more fans to Guaranteed Rate Field.
The White Sox’s struggles have been a major disappointment for fans, who were hoping for a turnaround after a few seasons of mediocrity. Instead, the team has been stuck in a rut, and the price cut is a desperate attempt to try and turn things around.
