Jollof Rice Delivers the Goods: Glovo Sees 166% Increase in Nigerian Orders
In a remarkable achievement, Glovo, a pioneering multi-category app, has recorded a 166% year-on-year increase in jollof rice deliveries in Nigeria. The app has seen a surge in demand for the beloved Nigerian dish, with a jollof rice dish delivered every 1.5 minutes in the last 12 months.
Lamide Akinola, General Manager, Glovo Nigeria, made this announcement in a report on Thursday, commemorating World Jollof Day on August 22. According to Akinola, the surge reflects Nigeria’s growing appetite for convenient access to the nation’s favorite dish through the Glovo app.
Interestingly, lunchtime has emerged as the prime time for enjoying jollof rice, capturing 60% of total consumption. Nigerians have also shown a willingness to invest more in their favorite meal, with spending on jollof rice increasing by 65% compared to 2023.
The data reveals that July 26, 2024, was the day with the highest volume of jollof rice orders, with an astonishing 57 orders delivered per minute. March 2024 emerged as the month with the highest number of jollof rice deliveries, followed closely by December 2023 and February 2024, dubbed the “month of love”.
Fridays have solidified their place as the ultimate jollof rice feast day, accounting for 15.5% of weekly consumption, followed by Thursdays and Wednesdays. Nigeria continues to lead the global jollof rice race, accounting for 86% of worldwide consumption. Outside Nigeria, Ghana, Kenya, Ivory Coast, Poland, and Italy are emerging as notable consumers, with the fastest-growing markets including Italy (+73%), Kenya (+56%), and Ivory Coast (+25%).
Glovo’s growth in jollof rice orders over the past 12 months underscores the company’s commitment to bringing Nigeria’s beloved dishes to the forefront. “This milestone reflects our dedication to providing Nigerians with unparalleled variety and convenience, ensuring that our customers can enjoy their favorite jollof rice dishes whenever they crave them,” said Akinola.
In terms of consumption areas, Lagos Island tops the list with 49%, followed by Ikeja (16%) and Mainland Lagos (15%). Abuja (72%), Ajah (56%), and Lagos Island (35%) also recorded significant growth in jollof rice orders.
NAN