Headline: Pokémon’s Enduring Magic: How a Franchise Born in the 90s Continues to Unite Generations
Subheading: From Trading Cards to Mobile Games, Pokémon’s Global Phenomenon Shows No Signs of Fading
In the sweltering heat of New York City’s Randall’s Island, a sea of Pokémon enthusiasts gathered for the annual Pokémon GO Fest, a celebration of the franchise’s 25th anniversary. As fans of all ages, dressed in their finest cosplay, battled it out on their phones, it was clear that the magic of Pokémon shows no signs of fading.
The franchise, born in the 1990s, has come a long way since its humble beginnings as a trading card game. Today, it has evolved into a global phenomenon, captivating audiences across the globe. The latest statistics reveal that over 90 million people play the mobile game, Pokémon GO, on a monthly basis, making it one of the most popular games in the world.
For many, the franchise has become a way of life. Rose Dinelli-Figueroa, 36, has made it a family tradition to attend Pokémon GO Fests around the world with her husband, parents, and two children. For her, it’s a way to bond with her loved ones and create lifelong memories.
The franchise’s enduring popularity can be attributed to its ability to tap into our collective nostalgia, says Ryan Hoge, president of PSA, a leading authenticator of collectibles. "As the first generation of Pokémon collectors have grown up and had kids, they’ve gravitated back to the nostalgic pieces of their childhood and have resurrected the demand for Pokémon trading cards."
The nostalgia factor is indeed a significant contributor to the franchise’s success. However, it’s not just the old guard that’s driving the phenomenon. The franchise has managed to appeal to new generations, too. The game’s innovative use of augmented reality technology has made it a staple of modern gaming, and its ability to bring people together has created a sense of community that’s hard to find elsewhere.
For couples, Pokémon GO has become a popular way to strengthen their bond. Alex, 32, and Courtney, 31, began dating in 2020 and credit the game for helping them stay connected while apart. "It’s a silly game, but it really does bring people together," says Alex.
The franchise’s impact on relationships is not limited to romantic partners. Friends and family alike have found a common ground in the game. Brayden, 29, and his friends use the game to get out of the house and explore new places. "It keeps me distracted, it keeps me off Grindr," he jokes.
The franchise’s ability to transcend age, culture, and geographical boundaries is a testament to its enduring appeal. Canadian sisters Tania, 49, and Shelley, 53, are two of the oldest attendees at the event. Despite being newcomers to the game, they’ve become hooked and attribute their enthusiasm to the game’s ability to bring people together.
As the Pokémon GO Fest drew to a close, it was clear that the franchise’s magic shows no signs of fading. Whether it’s through trading cards, mobile games, or community events, Pokémon has become a part of our collective consciousness, bringing people together in a way that few other franchises have managed to do.
In the words of Tania and Shelley, "You’ve gotta lean into the fun." For Pokémon, that fun is here to stay.