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Audi’s Rough Road to F1 Entry Amid Financial Strains
German automaker Audi may face a bumpy entry into the world of Formula 1 (F1) due to financial strain. According to F1 pundit Joe Saward, Audi’s parent company, Volkswagen, is undergoing drastic cost-cutting measures, which could impact the F1 team’s assembly plants.
In 2022, Audi announced its plan to acquire the Sauber F1 team and enter the sport in 2026, when the FIA will introduce new technical regulations, including new power units. The German company has been gradually acquiring the Swiss team, with plans to take full ownership before the 2026 season.
However, reports have emerged that Volkswagen is closing factories and laying off workers as part of its cost-cutting plan, aiming to save a staggering $10 billion in the near future. This could potentially affect Audi’s F1 team, sparking worries within the company.
In his Green Notebook journal, Saward wrote about the potential concerns inside Audi camp, citing Volkswagen’s cost-saving plan and speculating that it could impact the F1 team’s assembly plants. He also mentioned that Audi’s CEO, Gernot Dollner, might consider selling off the F1 team at a profit and leaving the sport before even starting.
Audi has not yet made any official announcements about its future plans, but the company is still committed to joining the F1 grid in 2026.
Meanwhile, former F1 driver Ralf Schumacher claimed that Audi was forced to retain Chinese driver Zhou Guanyu on the team due to a massive €1 billion financial error in their records. Schumacher explained that the team’s sponsorship income from Zhou Guanyu kept the project afloat, allowing it to operate despite the financial issues.
As of now, Zhou Guanyu will continue to race with Sauber until the end of the 2024 F1 season, but his future with the team is uncertain, as Audi reportedly plans to introduce a fresh driver lineup in 2026.
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