Unconventional Beauty Trend Takes Over TikTok, Celebrating Imperfections
A rare beauty trend has taken over TikTok, celebrating the imperfections of unmodified lips with a bold, two-toned lipstick look. The "Beetlejuice lip" trend has garnered over 41 million views and 4 million likes, with beauty creators replicating the look by applying chartreuse green eye paint to their lips, scrunching up their mouths, and dusting black eyeshadow powder into the creases.
The trend has been spearheaded by beauty creator Adrianna Kalisz, who introduced the look in a video that has been viewed over 41 million times. The bold look caught on, with many other beauty creators replicating the video. However, a closer look revealed that creators with lip filler struggled to achieve the desired effect, as the filler smoothed out the necessary creases needed for the eye shadow to settle and create defined contrast.
One of the most popular examples of Beetlejuice lips gone wrong is makeup influencer Jeffree Star’s attempt, which received over 25 million views and nearly 2 million likes. Star’s lips remained a powdery black, prompting fans to comment that his lack of lip creases made the look unsuccessful.
Viewers are relishing the trend as a turning of the tables, as creators who normally promote an unattainable beauty standard are now embracing their imperfections. A London-based makeup artist posted a video stating, "My new guilty pleasure is watching beauty influencers with too much lip filler try Beetlejuice lips." The video has racked up nearly 9 million views and over 1 million likes.
This trend is significant as it marks a shift away from the normalization of fillers and injectables on social media. According to the American Society of Plastic Surgeons, minimally invasive procedures, including Botox and filler, have grown by 7 percent in 2023. The report notes that Botox is so normalized in American culture that "patients mention it as casually as running an errand to the store or post office."
The "weird" beauty trends that embrace the natural folds and contours of the face push back against the suffocating norms of traditional beauty standards. Beetlejuice lips treat makeup as an art form rather than an obligation, celebrating the imperfections that make each face unique.
In related news, a recent study found that the normalization of injectables on social media can create a dangerous plastic surgery feedback loop, with influencers offering cheap cosmetic procedures in exchange for promotion. However, this trend gives fans hope that there is a different way to approach beauty, one that celebrates natural beauty and individuality.
