YouTubers Launch Lunchly, a Rival to Lunchables
In a surprising move, three of the biggest YouTubers in the world have come together to launch a new product that directly challenges a popular brand. MrBeast, Logan Paul, and KSI announced the launch of Lunchly, a pre-packed school lunch for kids that combines two of their existing products. This move marks a bold entry into the competitive market of kid-friendly snacks and lunches.
The trio, known for their respective channels, has been quietly working on Lunchly, a product that brings together the chocolate brand Feastables from MrBeast and the energy drink Prime from Logan Paul and KSI. The Lunchly boxes will contain a bottle of Prime and a bar of Feastables chocolate, along with either "Fiesta Nachos", "The Pizza", or "Turkey Stack ‘Ems".
The competition between Lunchly and Lunchables is evident, as the website for Lunchly showcases a direct comparison of calories and protein provided by their products. This strategic move is likely aimed at showcasing the nutritional value of Lunchly, while also targeting the existing market share of Lunchables.
The product is set to arrive in US stores "later this week," with a store locator available on the Lunchly website. Although it’s not currently available in the UK, KSI has expressed hopes that it will arrive in the next few months.
The launch of Lunchly comes at an interesting time for MrBeast, as he is also set to debut a new Prime Video show, Beast Games, which has recently faced allegations of filming in unsafe conditions. The new product may be seen as a way to shift the attention away from these controversies.
The partnership between these three influential YouTubers is a significant move in the world of food and entertainment. With their combined following and reach, it will be interesting to see how Lunchly performs in the market and how it compares to other kid-friendly snack options.