IGAD Unveils 10-Year Sustainable Tourism Master Plan to Boost Regional Development
The Intergovernmental Authority on Development (IGAD) has launched a 10-year Sustainable Tourism Master Plan (2024-2034) to unify the fragmented tourism efforts of its member countries. The plan, endorsed by IGAD Tourism Ministers and Ethiopia’s Ministry of Tourism (MoT), aims to play a significant role in the collective development of the tourism sector across the region.
During the launch, MoT Minister Nasise Chali emphasized the importance of integration and cooperation in developing nations, stating that tourism not only strengthens regional integration but also benefits from effective policy coordination. The master plan provides a framework to harmonize policies and unify efforts to sustainably develop tourism and position the region as globally competitive.
Ethiopia has committed to championing the plan’s implementation, seeing it as a vital tool to unlock the region’s vast tourism potential through a comprehensive and inclusive policy framework. IGAD’s roadmaps are expected to enhance tourism competitiveness, diversify tourism products, and boost intra-regional tourist exchanges.
According to IGAD Secretary General Workneh Gebeyehu, tourism is vital for the region’s economy, contributing significantly to GDP, employment, and foreign exchange earnings. In 2023, IGAD member states welcomed over 10 million international tourists, reflecting the global interest in the region’s rich heritage, culture, and natural beauty.
Despite the challenges faced by the tourism sector, including inconsistent regulations, restrictive visa policies, infrastructure deficits, and climate change, the master plan aims to address these issues by improving connectivity, enhancing marketing efforts, and building human and institutional capacities across IGAD countries.
The launch of the Sustainable Tourism Master Plan marks a significant step towards realizing the region’s tourism potential and promoting economic growth and development. With its comprehensive approach and commitment to cooperation, IGAD is poised to make a lasting impact on the tourism sector and the region as a whole.
