Adobe Unveils Content Authenticity Web App to Help Creators Protect Their Work

Adobe has introduced a new web app, Content Authenticity, aimed at helping creators protect their work from misuse or misrepresentation. The platform, available as a Google Chrome extension in beta, allows users to easily add content credentials and artificial intelligence (AI) labels to their images, videos, and audio files.

The app is designed to be a one-stop shop for creators’ attribution needs, enabling them to add Content Credentials to a batch of files. Creators can choose the information they want to share, including their name, website, and social media accounts. Adobe said that Content Credentials can protect creators from unauthorized use or misattribution of their work.

Interestingly, the web app supports all Adobe Creative Cloud apps, but content not created on its platform can also be attributed. This includes images, videos, and audio files. Apart from attribution, the app allows users to mark if they do not want their content to be used by or to train AI models.

Adobe emphasized that it only trains its in-house generative AI models, Adobe Firefly, on content that is either publicly available or has permission to use. However, adding the AI label will also protect the creator from other AI models in the market, as long as other companies respect Content Credentials. Currently, only Spawning, the opt-out aggregator of generative AI, has committed to recognize this attribution.

Unfortunately, there is a downside. If a creator does not allow their work to be used for AI training, the content will not be eligible for Adobe Stock. Adobe is actively working to drive an industry-wide adoption of this preference.

The company highlighted that the platform is aimed at "helping creators protect their work from misuse or misrepresentation and build a more trustworthy and transparent digital ecosystem for everyone." A free web app will be available in public beta in the first quarter of 2025, and users can sign up to be notified when the beta is available to download.

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