Broad City Soundbite Surfaces on TikTok, Bringing Back Nostalgia for Absurdist Comedy

In the era of TikTok, where popularity can skyrocket quickly, a familiar soundbite has resurfaced, bringing back memories of the offbeat humor and antics of the beloved TV show Broad City. The clip, featuring the show’s stars Abbi Jacobson and Ilana Glazer, has been used in over 70,000 videos, with none other than Charli XCX, Troye Sivan, and Sabrina Carpenter lip-syncing to the humorous exchange.

The clip in question dates back to 2015, when Broad City was still airing on Comedy Central. In the scene, Abbi and Ilana have a conversation about a group of people, with Ilana saying, “In da clerb, we all fam.” The phrase has been recontextualized on TikTok, with users captioning their own experiences and situations with the phrase. Even shows like Succession and The Sex Lives of College Girls have been given the “in da clerb, we all fam” treatment.

For many, the phrase is a nostalgic trip back to the early 2010s, when mustache prints and bandage dresses were all the rage. However, some fans are taking issue with the fact that the dialogue is being reduced to TikTok slang, with one user posting a message warning against cultural appropriation and encouraging those to “be conscious, listen, and learn” during the upcoming Halloween season.

For now, “in da clerb, we all fam” is the meme du jour, but as the internet is known for its rapid cycles, it remains to be seen how long this soundbite will stay at the forefront of popular culture.