The Managing Director and Trade Commissioner of the Japan External Trade Organisation (JETRO), Takashi Oku, reaffirmed Nigeria’s position as a key destination for Japanese investments despite the challenging business environment. Speaking at the Lagos International Trade Fair on Friday, Oku emphasized the longstanding presence of Japanese companies in Nigeria and the potential for growth during the trade fair.

“We believe in the Nigerian market, and this is our ninth time participating in the fair. Last year, we came with eight companies, but this year, we have added 41 Japanese companies because we believe in the Nigerian market,” Oku stated. He highlighted Nigeria’s significance as Africa’s gateway, noting its large population and existing interests from Japanese firms.

Oku expressed confidence in the quality of Japanese products and their ability to meet Nigerian consumer needs, stating, “We hope the Nigerian people can enjoy our products. We want to work with Nigerian startups to create new businesses.”

JETRO, a government agency focused on promoting trade and investment, aims to foster partnerships between Japan and Nigeria. Oku remarked on the importance of the event, saying, “We are honored to participate in this event, which highlights the many ways our companies can collaborate for mutual growth.”

The Japan Pavilion at the fair showcased a diverse array of sectors, including electronics, automotive, food, textiles, and energy-efficient technologies. Additionally, Oku shared exciting news about the upcoming Osaka-Kansai Expo, scheduled for next year, which will feature Nigerian participation. He described the Expo as a global platform for promoting technological innovation and sustainability, aligning with both nations’ future aspirations.

In summary, JETRO’s participation in the Lagos International Trade Fair underscores the commitment of Japanese businesses to Nigeria and the mutual benefits that can arise from stronger economic ties.