The Rise of "Boom Boom": Unpacking the Aesthetic of Excess in Turbulent Times

In an era marked by unprecedented chaos, a new cultural phenomenon has emerged: "boom boom," a term coined by trend forecaster Sean Monahan to describe the aesthetics of excess and opulence. Characterized by high-end, hyper-curated suits, lavish spending, and an obsessive pursuit of wealth, boom boom has become the defining style of our times. But what does this trend say about our societal values, and who benefits from its proliferation?

Monahan describes boom boom as a "fetishization of the past," drawing inspiration from the iconic Boom Boom Room in New York City’s Meatpacking District and the luxurious Windows on the World restaurant. This nostalgic nod to the 1980s is reflected in the fashion world, with designers like Saint Laurent and Armani featuring power suits and bold, flashy attire on runways and red carpets. Celebrities like Ayo Edebiri, Chappell Roan, and Doechii have also jumped on the trend, donning oversized suits and statement pieces that scream wealth and status.

But boom boom is more than just a fashion statement – it’s a cultural commentary on our times. As Monahan notes, "We live in an era defined by explosions: of inequality, of knowledge, of information, of wealth – and yes – of actual bombs." In this context, boom boom can be seen as a response to the chaos and uncertainty of our world, a way of embracing the excess and indulgence that defines our era.

However, critics argue that boom boom is not just a harmless aesthetic, but a reflection of a deeper societal problem. With income inequality at an all-time high and the wealthy elite continuing to accumulate power and influence, boom boom can be seen as a celebration of the very systems that perpetuate these inequalities. As writer Emilia Petrarca aptly puts it, "Online retailer Ssense currently sells a $55 T-shirt that reads YOU’RE A SLAVE TO MONEY THEN YOU DIE. The purists here are the butt of the joke."

So, who benefits from the boom boom aesthetic? Is it a genuine commentary on the excesses of capitalism, or simply a way for the wealthy to flaunt their status? As Monahan himself notes, "It’s difficult to tell if boom boom is actually ironic or if it just uses irony as a shield for indulgence." One thing is certain, however: in a world where satire and reality blur beyond recognition, boom boom has become a defining feature of our cultural landscape. As we navigate the complexities of our chaotic world, it’s essential to examine the implications of this trend and the values it represents.