The Trump Organization, the family company of US President Donald Trump, has launched a new self-branded mobile phone service called Trump Mobile. This latest commercial venture features US-assembled devices and call centers based in the US. The company’s press release announced that the new mobile venture will offer a metallic gold ‘T1 Phone’ emblazoned with the Trump logo, which is expected to have access to the domestic wireless network.
The ‘T1 Phone’ is slated to be available in August for $499, while the phone plan will cost $47.45 per month. Customers can easily switch to the new service using their current phone. According to Eric Trump, Executive Vice President of the Trump Organization, “hard-working” US citizens deserve an “all-American” service that is “affordable, reflects their values, and delivers reliable quality they can count on.”
Trump Mobile promises to offer nationwide coverage, with no international outsourcing for customer service. Subscribers who participate in other Trump-branded platforms and loyalty programs will also receive exclusive perks, including 24/7 roadside assistance via Drive America and access to telehealth features such as virtual medical care, mental health consultations, and prescription delivery.
This new venture follows the launch of ‘Trump Sneakers’ in February 2024, a line of self-branded footwear that debuted during the Conservative Political Action Conference. The ‘Trump Sneakers’ line includes high-top shoes and red-white-and-blue designs marketed to supporters of the US president.
With the introduction of Trump Mobile, the Trump Organization is expanding its range of products and services, aiming to provide US citizens with a reliable and affordable mobile phone service that reflects American values. The company’s focus on domestic production and customer service is likely to appeal to those looking for a mobile phone service that supports US-based businesses. As the Trump Organization continues to grow and diversify its brand, it will be interesting to see how Trump Mobile performs in the competitive mobile phone market.
