Meet Jenny Hoyos, the 19-Year-Old Financial Guru Taking the Internet by Storm
In an era where social media influencers often prioritize materialism over mindfulness, Jenny Hoyos is a breath of fresh air. This 19-year-old content creator has built a massive following across YouTube, TikTok, and Instagram by sharing her unique perspective on responsible spending and financial literacy. With over 9 million subscribers on YouTube alone, Hoyos is proving that being smart about money can be both cool and captivating.
At the recent VidCon 2025, Hoyos sat down with Mashable to discuss her approach to creating content that resonates with young audiences. When asked about her top financial tip, she emphasized the importance of being mindful of one’s spending habits. "People tend to get caught up in wanting to showcase that they have money to look cool," she explained. "But I don’t want people to feel bad if they can’t afford something. That’s why I don’t like to show off nice things." Instead, Hoyos advises her followers to invest in quality food and experiences that bring them joy.
Hoyos’ content strategy is centered around creating relatable, viral videos that showcase her personality and expertise. She uses AI tools like Google Gemini to brainstorm ideas and develop engaging storylines. Her process involves filming on her phone to maintain a sense of authenticity, editing on Adobe Premier Pro, and sometimes using scripts to ensure her message is clear and concise.
One of Hoyos’ earliest viral hits was a "$3 burrito hack" video that racked up over 100 million views across platforms. To sustain her momentum, she developed a content bucket strategy, creating series and formats that resonated with her audience. This approach has enabled her to build a loyal community that appreciates her unique voice and perspective.
Hoyos’ influence extends beyond her online presence, as evidenced by a chance encounter with a fan at Sprouts, a grocery store she frequently visits. The fan’s mom credited Hoyos with inspiring her daughter to start eating healthier, a moment that Hoyos found both shocking and heartwarming. This experience has made her even more determined to use her platform for good, acknowledging the significant impact she can have on her followers’ lives.
As the digital landscape continues to evolve, creators like Jenny Hoyos are redefining what it means to be successful online. By prioritizing financial literacy, relatability, and community engagement, she has built a loyal following that will undoubtedly continue to grow. As Hoyos looks to the future, it’s clear that her message of mindful spending and entrepreneurship will resonate with audiences around the world.
