Meet Naomi Hearts: The Social Media Sensation Revealing Her Secrets to Success
If you’ve spent any time on social media, chances are you’ve come across Naomi Hearts, the talented creator behind hilarious comedy skits, mouthwatering food videos, and head-turning fashion content. With an impressive 1.1 million TikTok followers, 116K fans on Instagram, and nearly 5,000 subscribers on YouTube, Hearts has carved out a vibrant corner of the internet all her own, captivating her audience with her unique sparkle and energy.
As a Featured Creator at VidCon for the fourth year running, Hearts continues to bring her signature enthusiasm to the convention floor. At Meta Night Out, we had the opportunity to catch up with her and get a glimpse behind the scenes of her content creation process. So, what’s behind her success? Hearts reveals that it’s all about staying cool, camera-ready, and equipped with the right gear.
For starters, Hearts swears by her trusty handheld fan, which she considers her secret weapon for navigating the hustle and bustle of VidCon. "That’s all you need," she says with a smile. When it comes to editing, Hearts is a firm believer in the power of the Videoleap app. "I use an app called Videoleap," she shares. "I like it more than any other app, personally." She uses it mainly for cutting Instagram Reels and short-form content, but notes that it’s also powerful enough for long-form editing.
But what’s perhaps most impressive about Hearts’ content creation process is her reliance on her iPhone 13. She shoots and edits everything on her phone, never using a traditional camera or laptop. "I never use a DSLR," she says. "I prefer the back camera for its higher quality, especially for intros and polished clips, but often switch to the front camera for spontaneous, face-to-face chats with my followers." It’s a testament to the fact that, with the right tools and a bit of creativity, anyone can produce high-quality content on the go.
As social media continues to evolve and new creators emerge, Hearts’ success serves as a reminder that authenticity, enthusiasm, and a willingness to adapt are key to building a loyal following. With Mashable live at the Anaheim Convention Center, covering VidCon 2025, we’ll be bringing you the latest trends, insights, and stories from the world of social media and online content creation. Stay tuned to learn more about how creators like Naomi Hearts are growing their followings, influencing their audiences, and making a living online.
