Meet Eric Wei: The Visionary Behind Karat Financial and Creator of Engaging Content
In the ever-evolving world of online content creation, financial management is a crucial aspect that often gets overlooked. Eric Wei, the founder of Karat Financial, recognized this gap and created a platform to help creators navigate the financial side of their careers. But Wei’s innovative spirit didn’t stop there. He went on to create his own content, including two popular podcasts, The Karat Podcast and The Joy of Missing Out, where he interviews renowned creators and shares his own experiences.
At VidCon 2025, we had the opportunity to catch up with Wei and learn more about the tools he uses to create high-quality content, manage Karat Financial, and maintain his well-being. For Wei, good audio is essential, which is why he relies on Rode wireless microphones. "You can get away with not great video, but you can’t get away without good audio," he emphasized. His Sony professional-level camera also plays a vital role in producing high-quality visuals for his podcasts.
As a creator himself, Wei understands the importance of financial management. He launched the Karat credit card to help creators open business accounts and track their expenses, making it easier to manage their finances. "As a creator, it’s fun to make content, but eventually, you have to care about things like taxes, income, and expenses," Wei explained.
Wei’s secret to staying productive and focused? A healthy body and mind. He always carries a protein drink with him, believing that a healthy lifestyle is essential for creativity and inspiration. "I’m a big believer that you can only have a healthy mind and be inspired when you have a healthy body," he said.
Wei’s journey is a testament to the power of innovation and hard work. From creating a financial platform for creators to producing engaging content, he has made a significant impact in the online community. As the landscape of content creation continues to evolve, Wei’s story serves as a reminder of the importance of financial management, quality content, and maintaining a healthy work-life balance. Whether you’re a seasoned creator or just starting out, Wei’s experiences and insights offer valuable lessons for anyone looking to make a mark in the digital world.
