Trump Media & Technology Group, the company behind former U.S. President Donald Trump’s Truth Social platform, has acquired approximately $2 billion in Bitcoin and crypto-related assets, the firm announced Monday. The move highlights the Trump family’s deepening engagement with digital currencies amid a broader push by the administration to position the U.S. as a global leader in the sector.
The acquisition includes an additional $300 million allocated to an options-based Bitcoin investment strategy, which could be converted into direct holdings depending on market conditions. According to CEO Devin Nunes, the assets will be used to “generate revenues and potentially acquire additional crypto assets,” with digital currencies now representing roughly two-thirds of the company’s $3 billion in liquid reserves. The purchases form part of Trump Media’s “Bitcoin treasury plan,” a strategy likened to traditional corporate bond holdings aimed at enhancing liquidity and financial flexibility. Shares in the company surged nearly 10% following the announcement.
The decision aligns with Trump’s reversal on crypto policy during his 2024 presidential campaign, where he shifted from skepticism to pledging to make the U.S. the world’s “crypto capital.” Since re-entering office, his administration has supported multiple crypto-focused initiatives tied to his family, including World Liberty Financial—a decentralized finance project launched in September 2023 that has reportedly attracted $500 million in capital. Last week, Trump signed the GENIUS Act, the nation’s first major digital currency regulation, which formalizes a U.S. “strategic reserve” of crypto assets announced earlier this year.
Analysts link the administration’s pro-crypto stance to Bitcoin’s recent price surge, which saw the cryptocurrency breach $120,000 for the first time days before Trump Media’s announcement. While trading slightly lower at $118,395 on Tuesday, the rally has been attributed to rising institutional demand and policy shifts under Trump. Critics, however, warn of ethical concerns as the president’s family members oversee trusts and ventures intersecting with his regulatory agenda. Trump’s personal stake in Trump Media, managed by his son Donald Trump Jr., remains valued at approximately $2.3 billion.
The developments mark a significant evolution for Trump, who once dismissed Bitcoin as a “scam.” His embrace of digital assets now reflects both a strategic business maneuver and a policy priority, underscoring the growing influence of cryptocurrencies in global finance and governance.
