Pop Mart’s Crybaby, the tearful companion celebrated for its unapologetically vulnerable charm, has emerged from the shadow of its sibling Labubu to embrace an opulent new identity. The plush character, known for its glassy-eyed expression and signature teardrops, now stars in a glitzy limited-edition line dubbed the Shiny Shiny Series, blending ballet-inspired aesthetics with emotional resonance. Released globally on July 24, the collection has already seen swift sell-outs online, underscoring Crybaby’s skyrocketing popularity among collectors and celebrities alike.
The series leans into the maximalist “balletcore” trend, reimagining Crybaby as a softly sparkling muse. Products range from plush bag charms clad in tulle skirts and pearl-adorned dolls with bunny ears to functional tech accessories like glitter-coated iPhone 15 cases and sculptural AirPods pouches. Alongside six themed designs—each pairing tears with whimsy—a mystery “secret edition” adds thrill to the drop. Fans of BLACKPINK’s Lisa, who previously flaunted Crybaby’s cherry-themed plush on her luxury handbag, now have fresh options to blend high fashion with heartfelt flair.
Thai artist Molly Yllom, born Mod-Nisa Srikhumdee, created Crybaby in 2017 as a tribute to her late dog, Somchun. The character—neither human nor infant, but an avatar for raw emotion—found mainstream success after joining Pop Mart’s official roster in 2022. “Crying is normal. Sometimes we need reassurance that it’s okay to feel,” Yllom remarked in a 2024 brand video. This philosophy has propelled the character beyond toy status, transforming it into a cultural emblem of self-acceptance.
While Labubu remains a social media staple, Crybaby’s vulnerability-first narrative has carved its own niche. The Shiny Shiny collection amplifies this ethos, marrying tear-streaked charm with unabashed glamour. Its success reflects shifting consumer appetites for products that merge aesthetic appeal with emotional storytelling, particularly among Gen Z and millennial audiences. Analysts attribute this to broader societal trends normalizing mental health dialogue, positioning Crybaby as both a style statement and a subtle advocacy tool.
Pop Mart’s strategy of blending limited-edition drops with relatable narratives continues to pay dividends. With the brand expanding its global footprint—bolstered by endorsements from influencers like Bretman Rock and K-pop stars like (G)I-DLE’s Minnie—Crybaby’s latest evolution signals a savvy alignment of art, fashion, and emotional connectivity. For fans, it’s a reminder that sensitivity, when adorned with tulle and sequins, can sparkle as boldly as it sobs.
