Australia’s National Newswire to Enhance Google’s AI Responses with Real-Time Content
In a move aimed at improving the accuracy and relevance of its artificial intelligence (AI) responses, Google has partnered with the Australian Associated Press (AAP), the country’s national newswire. The agreement, announced on Tuesday, will see the AAP provide content to Google’s Gemini AI, enabling the delivery of real-time information to users.
While the financial details of the agreement remain undisclosed, Nic Hopkins, Google’s head of news partnerships for Australia and New Zealand, highlighted the importance of the deal in enhancing the Gemini app’s responses. “The partnership will help deliver real-time information to users, making our responses more accurate and relevant,” Hopkins said.
Established 90 years ago, the AAP has built a reputation as a leading and trusted news media organisation. According to AAP chief executive Emma Cowdroy, the partnership with Google is a testament to the organisation’s commitment to quality journalism. “This is a strong endorsement of our reputation as a leading and trusted news media organisation,” Cowdroy said.
The partnership between Google and AAP is part of a growing trend of collaborations between news media organisations and generative AI makers. As tech firms strive to improve the relevance and accuracy of their natural-language responses, they are increasingly turning to news organisations for high-quality content. In mid-January, AFP news agency signed a deal with Mistral, allowing the startup’s chatbot to draw on AFP’s articles to formulate responses.
However, not all news organisations are embracing the use of AI. Some have launched legal challenges over the use of their copyrighted content, highlighting the complex issues surrounding AI and intellectual property.
The partnership between Google and AAP is set to benefit both parties. While Google will gain access to high-quality, real-time content, the AAP will expand its reach and influence through Google’s vast user base. As the media landscape continues to evolve, partnerships like this one will play a critical role in shaping the future of news consumption and dissemination.
This development highlights the rapidly changing dynamics between news media organisations and tech firms, as both sides seek to leverage each other’s strengths to improve the quality and relevance of information available to users.
