The Central Bank of Nigeria has launched a nationwide campaign to curb the misuse and hoarding of the Naira as the holiday season approaches. At the launch in Abuja, the Deputy Governor of Operations—represented by the Director of Currency Operations and Branch Management—stressed that protecting the nation’s currency requires a collective effort. The campaign, titled “Naira Our Pride: Handle with Care,” seeks to raise awareness about treating the Naira with respect, urging people to avoid spraying it at social gatherings, folding, tearing, or writing on the notes. Such actions not only diminish the dignity of the national symbol but also increase the cost of printing and replacing damaged currency.
The Naira represents national pride, sovereignty, and shared identity, and its integrity must be preserved. The Central Bank is calling on all stakeholders—including banks, transport unions, traders, and civil‑society organizations—to join the campaign and promote responsible handling of the currency. Banks are expected to educate customers on proper use, while market operators and transport unions should discourage the rejection and abuse of Naira notes. This aligns with the bank’s Clean Note Policy, which aims to ensure the availability of clean, usable notes.
The Acting Director of Corporate Communications urged Nigerians to respect the Naira, describing it as a critical symbol of national identity. By fostering a culture of respect for the currency, Nigerians can help maintain its integrity and contribute to economic stability. As the holiday season draws near, preventing hoarding and misuse becomes especially important. The Central Bank’s efforts aim to keep the Naira a reliable and efficient means of payment, preserving its value. The campaign’s success will depend on the collective actions of all stakeholders and will have significant implications for the country’s economic development.
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