Apple has urged the European Union to repeal its Digital Markets Act (DMA), citing security concerns and a potential decline in user experience. The US tech giant submitted a formal request to the European Commission, arguing that the law creates unnecessary risks and disrupts the seamless functionality of Apple products.
The DMA, which aims to promote fairness and openness in the digital sector, has been a point of contention between Apple and the EU. The law requires big tech companies to provide users with more options, such as choice screens for web browsers and search engines. Non-compliance can result in substantial fines, with Apple having been fined 500 million euros in April under the DMA.
According to Apple, the DMA has led to delays in introducing new features to EU users. For example, the company has not yet rolled out its “live translation” feature, which allows users to hear translations in real-time through their AirPods. This feature was launched in the US earlier this month, but Apple claims it needs to undertake additional engineering work to ensure user privacy in the EU.
The EU’s executive arm has stated that it is normal for companies to require more time to ensure compliance with the new law. The commission is providing support to help companies adhere to the regulations. The DMA enforcement began in March 2024, and the EU’s consultation on the first review of the law has just concluded.
Apple’s request to repeal the DMA comes as the company faces increased scrutiny under EU competition rules. In March 2024, the EU imposed a fine of 1.8 billion euros on Apple for non-compliance with separate competition regulations. The DMA is a key component of the EU’s efforts to regulate big tech companies and promote a level playing field in the digital sector.
The EU’s digital competition law has significant implications for the tech industry, and Apple’s request to repeal it is likely to spark further debate. As the EU continues to review and refine the DMA, it remains to be seen how the law will evolve and what impact it will have on the digital landscape.
