Threads, a Twitter alternative from Meta, is approaching a significant milestone in mobile user numbers. According to data from Similarweb, a leading web analytics firm, Threads is nearing 130 million daily active users, comparable to its competitor, X. This steady growth suggests that Threads is drawing users away from Elon Musk’s platform.
The data from Similarweb shows a consistent increase in daily active users on both iOS and Android for Threads. While X still surpasses Threads in web traffic, the gap in mobile user numbers is narrowing. The fact that Threads is embedded within Meta’s broader ecosystem, including Instagram, has been a key driver of its growth. In August, Threads announced that it had reached 400 million monthly active users.
The shift in mobile user numbers is notable, given that X has long been a part of users’ daily web habits. However, the majority of X’s traffic comes from desktop use, whereas Threads’ traffic is likely driven by users accessing the platform via the Instagram app. This integration has proven to be a powerful growth driver for Threads.
The achievement of reaching parity with X in mobile user numbers marks a significant milestone for Threads. This development was anticipated earlier in the summer, and according to Similarweb, it has now arrived. The steady growth of Threads and its increasing popularity among mobile users underscore the platform’s potential to become a major player in the social media landscape.
As the social media landscape continues to evolve, the growth of Threads and its impact on the industry will be closely watched. With its integration within Meta’s ecosystem and its increasing user base, Threads is well-positioned to continue its growth trajectory. The platform’s ability to attract and retain users will be crucial in determining its long-term success and its potential to challenge established players in the market.
