The Resurgence of Rococo: A Cultural Shift Towards Maximalism
A notable trend has emerged in recent years, characterized by a penchant for pastel colors, whimsical accessories, and ornate motifs. This aesthetic, reminiscent of 18th-century France, is a revival of the Rococo style, known for its lighthearted and playful qualities. According to Pinterest’s 2025 trend report, interest in Rococo is on the rise, with searches for Rococo weddings, parties, and outfits increasing significantly.
Rococo originated as a reaction to the grandeur of the Baroque period, seeking to incorporate more intimate and decorative elements. The style is marked by asymmetry, intricate curves, and shell or flower motifs, often in pastel hues. The Catherine Palace in Russia is a prime example of Rococo architecture, showcasing the style’s unique blend of whimsy and opulence.
The current resurgence of Rococo can be attributed to a broader cultural shift towards embracing maximalism in interiors and style. Sydney Stanback, global trends and insights lead at Pinterest, notes that the “Rococo Revival” trend is about celebrating ultra-feminine and opulent aesthetics with a lighter, whimsical touch. This trend is evident in the increasing popularity of corset gowns, luxe accessories, and ornate tablescapes.
The revival of Rococo also reflects a desire for escapism and fantasy in a culture dominated by personality-driven politics and media spectacle. Just as 18th-century artists responded to the heaviness of Baroque absolutism with satire and intimacy, contemporary enthusiasts are seeking a style that offers celebration, fantasy, and play. The rise of Rococo can be seen as a reaction against the minimalism of athleisure and normcore, which have characterized fashion in recent years.
The influence of cultural touchpoints, such as the Netflix series Bridgerton and Sofia Coppola’s Marie Antoinette, has also contributed to the popularity of Rococo. Additionally, social media platforms like TikTok have played a significant role in promoting the style, with creators showcasing vintage-inspired looks and Rococo-adjacent visuals.
As the Rococo revival continues to gain momentum, it is likely to have a significant impact on the fashion and design industries. With its emphasis on maximalism, whimsy, and celebration, Rococo offers a refreshing alternative to the dominance of minimalist aesthetics in recent years. As people seek to express themselves through fashion and style, the resurgence of Rococo is poised to become a defining feature of contemporary culture.
