Apple is reportedly preparing for a significant change in leadership as the company anticipates the eventual succession of CEO Tim Cook. According to Bloomberg, the tech giant is undergoing a “broad changing of the guard,” with several longtime executives having recently departed or announced plans to leave. This includes Chief Financial Officer Luca Maestri and former head of retail Deirdre O’Brien, as well as Chief Operating Officer Jeff Williams, who is said to be planning to retire soon.
Under Cook’s guidance, Apple has expanded into new product categories since he took over as CEO in 2011, solidifying its position as a dominant force in consumer electronics and digital services. The company remains one of the world’s most valuable technology companies, with a market capitalization of nearly $3.4 trillion. In its fiscal 2025 second quarter, Apple reported $95.4 billion in revenue, marking a 5% year-over-year increase.
John Ternus, Apple’s senior vice president of hardware engineering, is reportedly seen as a potential successor to Cook. Ternus has led Apple’s hardware division since 2021, overseeing the development of flagship products such as the iPhone and Mac. At 49, he represents a new generation of leadership and is poised to steer Apple into a more product-driven future. Analysts suggest that the company may now favor a technology-focused chief executive over one rooted in operations or sales.
While Cook has not publicly confirmed his plans, it is possible that he may remain involved with the company after stepping down. One potential scenario is that he could serve as chair of the board, helping guide Apple’s long-term strategy while handing day-to-day operations to a new CEO. As the company prepares for this transition, it is likely that Ternus will play a key role in shaping Apple’s future direction.
The potential change in leadership comes at a time of significant growth and expansion for Apple. The company’s ability to innovate and adapt to changing market trends will be crucial in maintaining its position as a leader in the tech industry. As Apple looks to the future, it is clear that the company is planning for a new era of leadership and innovation, with Ternus potentially at the helm.