PRNigeria, a media company, has collaborated with the Nigeria Information Technology Development Agency (NITDA) to train 50 youths in effective communication. The program, which began last year, aims to empower Nigerian youths in the field of communication.
According to Yushau Shuaib, Editor-in-Chief of PR-Nigeria, the initiative has trained youths in three states: Abuja, Kano, and Ilorin, representing North, South, and Central Nigeria. The program is set to continue, with plans to train more youths in the future.
Shuaib emphasized the importance of teaching ethics in the profession, including fact-checking, journalism, public communication, and public relations. The training is provided free of charge, unlike online courses that can cost hundreds of thousands. The goal is to equip the youths with skills and knowledge, enabling them to become ambassadors of PR-Nigeria and Nigeria as a whole.
During the induction of 10 young Fellows of PR-Nigeria, Guest Speaker Prof. Saudat Abdulbaki, a lecturer at the University of Ilorin, highlighted the significance of communication. She stated that effective communication requires intentionality, resilience, determination, and compositeness. Abdulbaki also emphasized the importance of feedback in ensuring that the message is understood by the audience.
The young Fellows were advised to continue learning, as there is no end to learning in the field of public relations. Team leader Adebisi Adams expressed gratitude to the organizers for empowering them intellectually and imparting communication knowledge. The trainees learned the importance of disseminating information with clarity and factual evidence to build a great nation.
The collaboration between PRNigeria and NITDA demonstrates a commitment to developing the skills of Nigerian youths in communication. As the program expands, it is likely to have a positive impact on the country’s communication landscape, promoting effective and ethical communication practices. With the growing importance of social media and technology in advocacy, sensitization, and awareness, the training of young communicators is a step in the right direction.