A frenzy has erupted over Starbucks’ latest holiday season offering, the Bearista Cup, a bear-shaped glass tumbler that has turned coffee runs into treasure hunts. The 20-ounce clear cold cup, featuring a green candy cane-striped straw and a lid that doubles as a tiny green hat, was released in stores on November 6. However, fans and collectors were left disappointed as the cup quickly sold out, with many stores receiving only a handful of cups.
Reports on TikTok and Reddit revealed that some employees allegedly bought up the cups before opening hours, leaving customers empty-handed. The cup’s popularity has sparked a level of drama typically reserved for limited-edition sneaker drops and concert tickets, with resale listings on eBay priced as high as $600.
The Bearista Cup’s appeal can be attributed to its simplicity, offering a small luxury that brings joy in miniature. This phenomenon is often referred to as the “lipstick effect,” where people seek out small indulgences to lift their mood during uncertain times. The cup’s price of $30 is seen as a harmless treat, making it a desirable item for many.
Starbucks has acknowledged the frenzy, stating that demand for the Bearista cups exceeded expectations. Despite shipping more cups to stores than any other merchandise item this holiday season, the company apologized for the disappointment and promised more exciting merchandise in the future.
The Bearista Cup’s popularity has highlighted the importance of managing demand and supply chains, particularly during peak holiday seasons. As customers and collectors continue to hunt for the cup, Starbucks’ decision to understock the product has sparked frustration among both customers and employees. Baristas, in particular, should not be villainized for the shortage, as they are not responsible for the company’s inventory decisions.
As the holiday season progresses, it remains to be seen whether Starbucks will restock the Bearista Cup or introduce new merchandise to meet the high demand. In the meantime, fans and collectors will have to rely on resale pages or consider alternative holiday offerings, such as the company’s new Hello Kitty collection.