The Kwara State Signage and Advertisement Agency has expressed concern over the proliferation of unregulated advertisements on mini-transport buses and tricycles in the state. At a meeting with transport association leaders, Acting General Manager Toba Adeyeye emphasized the need for regulation to prevent scammers and individuals selling unapproved products from circulating misleading messages.
Adeyeye stressed that the safety and well-being of Kwarans is a top priority for Governor Abdulraham Abdulrazaq, and the agency will not tolerate advertisements that pose risks to the public. To address this issue, the agency has introduced a new requirement for individuals and businesses seeking to advertise on mini buses or tricycles. They must now formally submit their proposed advertisement design to KWASAA and secure official approval before displaying the materials.
The National Union of Road Transport Workers, the Transport Owners Association of Nigeria, and the Road Transport Employers Association of Nigeria have pledged to support the agency’s efforts. The State Secretary of NURTW, Alhaji Yemi Aliu, promised to inform union members about the new requirements, while the Public Relations Officer of TOAN, Abdulganiyu Isiaka Agba, called for broader public sensitization to raise awareness about the new directives.
The Administrative Secretary of RTEAN, Mr. Babatunde Abdulganiyu, assured the agency of the association’s commitment to collaborating with the state government to safeguard the lives and property of Kwarans. The meeting concluded with a renewed commitment from all parties to work together to ensure safe, responsible, and regulated outdoor and transit advertising in Kwara state, aligned with global best practices.
The introduction of these regulations aims to protect the public from misleading and potentially harmful advertisements. By requiring official approval for advertisements on mini buses and tricycles, the agency can better monitor and control the content displayed on these vehicles. This move is part of the state government’s efforts to maintain a safe and responsible advertising environment, and it is expected to have a positive impact on the community. With the support of transport associations, the agency is well-placed to enforce these regulations and ensure compliance.