Kwara Regulates Advertisements on Transport Vehicles for Safety

The Kwara State Signage and Advertisement Agency has raised concerns about the surge of unregulated advertisements on mini‑transport buses and tricycles across the state. Acting General Manager Toba Adeyeye, speaking at a meeting with transport association leaders, stressed the need for regulation to curb scammers and sellers of unapproved products who disseminate misleading messages. He emphasized that the safety and well‑being of Kwarans is a top priority for Governor Abdulraham Abdulrazaq, and that the agency will not tolerate advertisements that pose risks to the public.

To address the problem, the agency has introduced a new requirement: individuals and businesses wishing to advertise on mini‑buses or tricycles must formally submit their proposed designs to KWASAA and obtain official approval before displaying any material. The National Union of Road Transport Workers (NURTW), the Transport Owners Association of Nigeria (TOAN), and the Road Transport Employers Association of Nigeria (RTEAN) have pledged their support for this initiative. NURTW State Secretary Alhaji Yemi Aliu promised to inform union members about the new requirements, while TOAN Public Relations Officer Abdulganiyu Isiaka Agba called for broader public sensitization to raise awareness of the directives. RTEAN Administrative Secretary Babatunde Abdulganiyu assured the agency of the association’s commitment to collaborate with the state government in safeguarding the lives and property of Kwarans.

The meeting concluded with a renewed commitment from all parties to work together toward safe, responsible, and regulated outdoor and transit advertising in Kwara State, in line with global best practices. By mandating official approval for advertisements on mini‑buses and tricycles, the agency can better monitor and control the content displayed, protecting the public from misleading and potentially harmful messages. This regulatory step is part of the state government’s broader effort to maintain a safe and responsible advertising environment, and it is expected to have a positive impact on the community. With the backing of transport associations, the agency is well‑positioned to enforce these regulations and ensure compliance.