YouTube Nigeria 2025 Year in Review

YouTube has released its 2025 Nigeria Year‑in‑Review, highlighting the most popular music videos, digital creators, and entertainment content among Nigerian audiences over the past year. The review was announced by Addy Awofisayo, YouTube’s Head of Music for Sub‑Saharan Africa, and reveals the top performers and content creators on the platform.

Gospel singer Akinade “Gaise Baba” Ibuoye and Nollywood actress Omoni Oboli emerged as the most outstanding figures. Gaise Baba’s music video “No Turning Back II,” featuring Lawrence Oyor, was the most streamed Nigerian music video on YouTube for the year, amassing over 41 million views in six months. The video’s massive fan engagement contributed to its success. The top ten most‑watched YouTube music videos in Nigeria include “No Turning Back II” by Gaise Baba, “Laho” by Shallipopi, and “With You” by Davido featuring Omah Lay, with other notable artists such as Olamide, Asake, and Wizkid also appearing on the list.

In the creator category, Omoni Oboli’s channel, Omoni Oboli TV, was the top creator on the platform. Other prominent creators include Ibrahim Yekini, Uchenna Mbunabo, and Aminu Saira, who produce a range of content from entertainment to lifestyle and education.

The YouTube 2025 Nigeria Year‑in‑Review provides insight into the viewing habits and preferences of Nigerian audiences, reflecting the diversity of content available—from music and entertainment to lifestyle and education. It also highlights the growing influence of digital creators in Nigeria, who are using YouTube to reach wider audiences and build their brands.

The release of the 2025 Nigeria Year‑in‑Review is significant because it demonstrates YouTube’s commitment to showcasing African talent and content. The platform has become an important outlet for African creators to share their work and connect with a global audience. As the Nigerian entertainment industry continues to grow, YouTube is likely to play an increasingly vital role in promoting and distributing African content to a broader viewership.