PZ Cussons, a leading consumer goods company, has announced its decision to retain its Africa business, citing improving economic indicators in Nigeria and strong population growth projections across the continent. The company’s decision follows a thorough review of its Africa operations, which was concluded recently.
In a statement published on its website, PZ Cussons confirmed that it will keep its Africa operations and outlined ambitious growth plans as part of a broader group strategy aimed at balancing its portfolio between developed and emerging markets. The company highlighted Africa’s projected population surge as a key factor in its decision, with the continent’s population forecast to grow by over 900 million over the next 25 years.
PZ Cussons also noted that Nigeria’s population alone is expected to increase by over 100 million, driven by urbanization and a rapidly growing middle class. The company’s Africa business has seen double-digit revenue growth in the first half of the financial year, supported by recent economic and currency trends. The Board is confident that PZ Cussons is well-placed to succeed in Africa, leveraging its local insights and brand heritage.
As part of its strategy, PZ Cussons will focus on building a winning portfolio of locally loved brands, with a focus on core growth, category expansion, and Pan-Africa growth. The company will strengthen its business in Nigeria, Kenya, and Ghana by delivering best-in-class brand building, expanding distribution, and improving revenue growth management. PZ Cussons will also enter new adjacent categories, such as men’s grooming and beauty, and expand into other African markets using its established footprints in Nigeria and Kenya.
The company’s Africa business generated £141m in revenue and £16m in adjusted operating profit in FY25, accounting for 27% and 30% of the Group’s totals, respectively. Following the sale of its 50% stake in PZ Wilmar, the Group’s Africa business now comprises Family Care and Electricals in Nigeria, and Family Care operations in Ghana and Kenya.
PZ Cussons’ decision to retain its Africa business is significant, given the continent’s growing importance in the global economy. The company’s commitment to Africa reflects its confidence in the region’s long-term potential and its desire to tap into the growing consumer market. With its established presence and strong brand portfolio, PZ Cussons is well-positioned to capitalize on the opportunities presented by Africa’s growing population and urbanization.