Stephanie Valentine, known online as Glamzilla, has built a massive following across social media platforms, with over 2.7 million followers on TikTok alone. As a makeup artist and influencer, she has been nominated for the Okay Slay award for fashion and beauty at the 2025 TikTok Awards. Valentine’s passion for beauty is evident in her content, where she shares her first impressions of new products and dives into the details of what makes them work.
Valentine finds inspiration for her videos through various means, including watching videos, reading about product innovations, and looking at print media. She is driven by a desire to discover new and exciting beauty products, and her enthusiasm is contagious, often leading to her videos going viral. Her first viral post was in 2016, where she used an Anastasia Beverly Hills brow pencil to create freckles on her face, which surged her following from 3,000 to 25,000 overnight.
TikTok has proven to be a key platform for Valentine, allowing her to connect with her audience and form a community of like-minded beauty enthusiasts. She values the freedom and creativity that the platform provides, enabling her to be herself and share her passion for beauty with others. Valentine’s comments section is filled with fans who feel deeply connected to her, and she makes it a point to respond to every single message and comment, prioritizing community engagement.
Valentine’s workflow involves constantly searching for new products and testing them out, often filming up to 10 videos a day. She proudly purchases products herself, rather than accepting PR samples, to ensure that her reviews are genuine and relatable to her audience. Her viral videos often feature her first impressions of products, and she has mastered the art of manipulating formulas to showcase their best features.
As a content creator, Valentine advises aspiring beauty influencers to focus on sharing their passion and being open and honest with their audience. She believes that everyone has the potential to be a creator, regardless of their following, and that the beauty of social media lies in its ability to connect people with similar interests. Valentine has been inspired by various creators, including Patrick Starrr, Michelle Phan, and NikkieTutorials, and has taken elements of their styles to create her own unique content.
The beauty community has undergone significant changes in recent years, with a focus on going viral and product sales. Valentine acknowledges that while this has created opportunities for new creators and brands, it has also led to a loss of meaning and community engagement. She is shifting her focus towards education and community-building, recognizing that these aspects are essential to the beauty space. As the beauty industry continues to evolve, Valentine’s commitment to her audience and her passion for beauty will likely remain a driving force in her content creation.
