TikTok has introduced a digital gift card feature on its e-commerce platform, TikTok Shop, allowing users to purchase and send gift cards to others. The move comes as the social media giant continues to expand its online shopping capabilities, which were launched in 2023. The new feature enables users to buy gift cards valued between $10 and $500, with the option to personalize them with animated designs for various occasions, including holidays, birthdays, and weddings.
The introduction of digital gift cards on TikTok Shop is timely, given the upcoming holiday season, and may encourage users to consider this option over traditional gift cards from other online retailers like Amazon or eBay. According to reports, recipients of the gift cards can send a thank-you note in response, adding a personal touch to the digital gift-giving experience.
This development is part of a busy period for TikTok, which has recently undergone a change in ownership and launched an award show. Additionally, TikTok Shop has faced challenges in regulating products that violate its terms of service. Despite these challenges, the platform continues to evolve and expand its features, including the introduction of digital gift cards.
The digital gift card feature is available on TikTok Shop, and users can access it directly through the app. The move is seen as an effort to enhance the online shopping experience on the platform and provide users with more options for gifting. With the holiday season approaching, the introduction of digital gift cards on TikTok Shop is likely to be well-received by users looking for convenient and personalized gifting options.
The expansion of TikTok Shop’s features is part of the platform’s broader efforts to establish itself as a major player in the e-commerce space. As the social media giant continues to grow and evolve, it is likely that we will see further developments and innovations on the platform, including new features and services aimed at enhancing the user experience. For now, the introduction of digital gift cards on TikTok Shop provides users with a new and convenient way to give gifts to others, and reinforces the platform’s commitment to expanding its e-commerce capabilities.