A recent study by video-editing company Kapwing has found that a significant proportion of content on YouTube Shorts is low-quality, AI-generated material. The research, reported by the Guardian, analyzed the first 500 videos shown to new users by the YouTube Shorts algorithm and discovered that 104 were AI-generated and 165 were of poor quality, totaling 21 percent and 33 percent, respectively.
The study’s findings suggest that AI-generated content is a substantial component of YouTube Shorts, with over one in five videos shown to new users falling into this category. This phenomenon is not unique to any one country, as the love of AI-generated content varies by region. According to Kapwing, Spain has the most subscribers to AI-generated content channels, with a combined total of 20.22 million subscribers. However, the United States has a higher proportion of AI-generated content channels among its top 100 channels, with nine channels in this category.
The proliferation of AI-generated content on social media platforms is not limited to YouTube. Other platforms are also experiencing an influx of low-quality, AI-generated material, including fake animals on surveillance tapes and videos of heavy machinery performing unusual tasks. This trend is likely to continue, as AI technology becomes increasingly sophisticated and accessible.
The significance of Kapwing’s study lies in its revelation of the extent to which AI-generated content has become a staple of online video platforms. As social media companies strive to improve their algorithms and content moderation practices, the issue of AI-generated content is likely to remain a pressing concern. With the continued advancement of AI technology, it is essential for platforms to develop effective strategies for identifying and managing low-quality, AI-generated content to ensure a positive user experience.
The study’s findings have implications for the future of online content, as social media platforms navigate the challenges posed by AI-generated material. As the use of AI technology becomes more widespread, it is crucial for companies to prioritize content quality and develop effective moderation practices to maintain user trust and engagement. By understanding the scope and impact of AI-generated content, social media platforms can take steps to promote high-quality content and foster a more positive online environment.