Burna Boy’s ‘I Told Them’ tour has achieved a historic milestone, becoming the highest-grossing tour by an African artist to date. According to a tour monitoring platform, the Nigerian singer’s tour generated $30.5 million in revenue from 302,801 tickets sold across 22 shows in Europe and North America.

The tour’s impressive earnings were bolstered by a record-breaking concert at London Stadium in London, where Burna Boy performed to a crowd of 58,973, earning $6.147 million. This feat sets a new benchmark for the highest-grossing concert by an African artist in history.

A breakdown of the tour’s revenue reveals that $15.19 million was earned from 152,378 tickets sold in 16 shows in North America, while $15.27 million was generated from 150,423 tickets sold in six shows in Europe. These figures demonstrate the significant appeal of Burna Boy’s music across different regions.

For context, the ‘I Told Them’ tour’s success is notable in the broader music industry, where high-grossing tours are often dominated by established global acts. Taylor Swift’s ‘Eras’ tour, for instance, remains the highest-grossing music tour of all time, with a staggering $2 billion in revenue from 149 shows over 21 months. This tour has more than doubled the previous record held by Elton John’s Farewell Yellow Brick Road tour.

Burna Boy’s achievement is a testament to the growing global recognition of African music and the artist’s own popularity. As the music industry continues to evolve, it will be interesting to see how this milestone impacts the trajectory of African artists on the international stage. With the ‘I Told Them’ tour’s success, Burna Boy has cemented his position as a leading figure in African music, paving the way for future generations of artists to break into the global market.