In Kenya’s vibrant barbering scene, Safari Martins stands out for his unconventional techniques, which have garnered a significant following online. Based in Kiambu, on the outskirts of Nairobi, Martins utilizes an array of tools, including a shovel, wrench, and agricultural shears, to craft unique hairstyles. This approach has not only set him apart from traditional barbers but has also contributed to his substantial online presence, with over 1 million followers across TikTok and Instagram.
Martins’ journey as a barber began in 2018, during his high school years, and he later expanded into content creation in 2023. He cites African culture and stories as his primary sources of inspiration, aiming to promote original African content on social media platforms. This distinctive approach has resonated with his audience, allowing him to establish a reputation as a talented and innovative barber.
Despite charging higher rates than many of his peers in Nairobi, Martins’ clients, such as Ian Njenga, attest to his exceptional skill and attention to detail. Njenga, who discovered Martins through a referral, praises his work, noting that his talent surpasses that of other barbers he has encountered. The confidence and comfort that Martins’ clients experience as a result of his work are a testament to his dedication to his craft.
The rise of influencer barbers like Martins in Kenya can be attributed, in part, to the country’s increasing internet usage and the growing importance of social media platforms like Instagram for both entertainment and business purposes. As the online landscape continues to evolve, it is likely that more creatives will leverage these platforms to showcase their talents and connect with broader audiences. Martins’ success serves as an example of the potential for innovative and culturally rooted content to resonate with diverse viewers worldwide.