FIFA World Cup 2026 live on TikTok

FIFA has announced a partnership with TikTok to live-stream select matches of the World Cup 2026 on the platform. As part of the agreement, TikTok will also feature original content, curated clips, and provide access to behind-the-scenes moments for select creators. The partnership aims to share the excitement of the World Cup with a broader audience, leveraging TikTok’s global reach.

FIFA Secretary General Mattias Grafström emphasized the organization’s goal of making the World Cup 2026 accessible to as many fans as possible. The partnership with TikTok is seen as a key step in achieving this objective, given the platform’s growing popularity among sports enthusiasts. According to James Stafford, TikTok’s global head of content, football has experienced significant growth on the platform in recent years, making it an ideal partner for FIFA.

The agreement includes the creation of a World Cup hub on TikTok, powered by TikTok GamePlan, a product suite designed for sports fans and creators. The hub will feature a search hub, custom stickers, filters, and gamification features, allowing fans to engage with the tournament in various ways. Additionally, a creator program will be established, providing select TikTok creators with access to exclusive content, including press conferences and training sessions. A broader group of creators will be able to use archival FIFA footage, with TikTok implementing anti-piracy policies to protect intellectual property.

The partnership between FIFA and TikTok will run until the end of 2026, marking a significant development in the world of sports streaming. With the growing demand for online content, this agreement is expected to enhance the fan experience, providing new and innovative ways for audiences to engage with the World Cup. As the tournament approaches, fans can expect a wide range of content on TikTok, from live matches to behind-the-scenes moments, further expanding the platform’s role in the sports landscape.