Duolingo has launched a campaign to help fans learn Spanish in time for the Super Bowl, where Bad Bunny is set to perform at the halftime show. The language-learning app’s “Bad Bunny 101” initiative aims to teach users basic Spanish phrases, allowing them to sing along to the Puerto Rican rapper’s lyrics. The campaign features Duolingo’s owl mascot dressed as Bad Bunny, complete with a pava hat, and prompts users to translate song titles, including “Tití me preguntó”.
According to Duolingo’s chief marketing officer, Manu Orssaud, Spanish is the second-most spoken language in the US and is already an integral part of American culture. The app’s campaign highlights the practical and cultural benefits of learning Spanish, positioning it as a key aspect of pop culture. This is not Duolingo’s first collaboration with Bad Bunny; in 2023, the brand published a blog post encouraging fans to learn Spanish through the artist’s lyrics.
As part of the campaign, Duolingo’s owl mascot has been counting down the days until the Super Bowl on social media, reminding fans to learn Spanish before the big event. The mascot has also made appearances in public, including a recent sighting in New York City, where it was dressed as Bad Bunny. The campaign has generated significant interest online, with many fans expressing their excitement for the Super Bowl performance.
However, not everyone is pleased with the Super Bowl’s musical lineup, including President Donald Trump, who has voiced complaints about Bad Bunny’s halftime slot and Green Day’s pre-game performance. In contrast, the internet seems to be largely supportive of the performances, with many fans looking forward to singing along to Bad Bunny’s songs.
The Super Bowl is one of the most-watched events in the world, and Bad Bunny’s performance is expected to draw a large and diverse audience. Duolingo’s campaign is well-timed, given the growing interest in learning Spanish and the cultural significance of the Super Bowl. As the event approaches, it remains to be seen how successful the campaign will be in teaching fans Spanish and promoting cultural exchange.
